Dr. 诺埃尔莫里
Associate Professor, Director, Walter Schmid Center for International Business
乔治·L. 阿吉罗斯商学院 和 经济学
专业知识: Consumer Culture Theory; Cross-Cultural 市场营销; Global Advertising;
办公地点:
贝克曼大厅307H
- 教育:
- University of Limerick, Bachelor of Business Admin
University of Bridgeport, Master of Business Admin.
The Pennsylvania State University, Ph.D.
传记
Director of the Walter Schmid Center for International Business 和 Associate Professor of 市场营销. Ph.D.宾夕法尼亚州立大学. Dr. 穆雷’s areas of expertise include international marketing, cross-cultural issues in marketing communications 和 global advertising strategy. His research has been widely published in leading academic journals including, 人格杂志 & Social Psychology, Academy of Management Journal, 广告杂志 和 公共政策杂志 & 市场营销. His research on advertising disclosures has been profiled in 洛杉矶时报. Dr. 穆雷 currently serves as Associate Editor of the 全球营销杂志 和副主编 管理建模杂志. Professor 穆雷 has more than 40 peer reviewed publications. His business affiliation experience includes Digital Computer, Inc., Irish State Merchant Bank, Apple Computer 和 Bank of Irel和.
Recent Creative, Scholarly Work 和 Publications
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穆雷, Noel (2023) “A Character Ethics Approach to Purpose Washing in Financial Services Advertising: The Case of One Good Thing Advertising Campaign.” in International Journal of Management, 市场营销, 与决策科学, (冬季), 卷3, p 78 – 92.
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穆雷, Noel (2020), “A Multimodal Analysis Using an Exemplar from Japanese Television Advertising,” Athens Journal of Mass Media 和 Communications, 7, 1-15.
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诺埃尔·默里(2019). “Xich Lo: Economies in Transition 和 the Appropriation of People, Products 和 Situations in the Service of Shadow Markets of Post Doi Moi Ho Chi Minh City” in Proceedings of the Western Decision Science Institute, 第48届年会，3月5日至10日. 红宝石公主，洛杉矶，加州，美国
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诺埃尔·默里(2018) “The Role of Familismo in Dominican Advertising: The Case of Mistolin,” in Proceedings of IABPAD Conference, Orl和o. 1月.
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诺埃尔·默里(2018). “Indexical Relations in Japanese Advertising: The Case of 山木”. WDSI会议. 考艾岛，4月3日至6日.
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默里，诺埃尔(2017)，“得到贝尔法斯特? How a Television Epic about a War-Torn L和 was Employed to Rebr和 Northern Irel和 “Lead book chapter in Global Place Br和ing Campaigns across Cities, Regions, 和 Nations. 第1 - 24页. IGI Global出版.
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穆雷, Noel (2017), “The Financial Services Industry 和 Society: The Role of Incentives/Punishments, Moral Hazard, 和 Conflicts of Interest in the 2008 Financial Crisis,” Journal of 经济学, Finance 和 Administrative Science, 即将到来的.
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默里，诺埃尔(2017)，“得到贝尔法斯特? How a Television Epic about a War-Torn L和 was Employed to Rebr和 Northern Irel和 “Lead book chapter in Global Place Br和ing Campaigns across Cities, Regions, 和 Nations. 第1 - 24页. IGI Global出版.
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穆雷, Noel (2016) “Northern Irel和 Tourist Board 和 HBO: A Critical Evaluation of 数字媒体营销联盟."法庭程序" Academy of 市场营销 Science Conference, Orl和o, May 18th – May21.
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穆雷, Noel (2015) “The Role of Moral Hazard 和 Incentives in the Investment Banking Industry Prior to the Great Recession of 2008."法庭程序" Western Decision Sciences Conference, Maui, April 2015.
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穆雷, Noel, Manrai, Ajay， & Manrai Lalita (2015)”Deconstructing Financial Services Advertising in the Run Up to the Great Recession: The Case of the Live Richly Campaign,” International Journal of Business & 《澳门威尼斯人app下载》，第14卷，第2期. 1, p7- 22.
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穆雷, Noel (2015) “The Role of Academic Economists 和 the Business Media Leading Up to the Great Recession: A Conflict of Interest 和 “Deep Capture” Perspective” Journal of Business 领导. p60-66.
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穆雷, Noel, Manrai, Ajay， & Manrai Lalita “Memetics, Memes 和 市场营销: A State of the Art Review 和 Lifecycle Model” Ch. 18, p331-347. The Routledge Companion to the Future of 市场营销 (Routledge Companions in Business, Management 和 Accounting) Hardcover – 1月 6, 2014
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诺埃尔·默里(2014) “The Role of Academic Economists 和 Business Media Leading up to the Great Recession: A Conflict of Interest 和 Deep Capture Perspective,” in Proceedings of Applied Business 和 Entrepreneurship Association International (ABEAI) Conference, 夏威夷, 11月19号, 2014.
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诺埃尔·默里(2014). “The Rise 和 Fall of the Hummer Class: Narrative Strategies in the 身份神话的建构.” Innovative 市场营销, Volume 10, Issue 1, 23-31.
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诺埃尔·默里(2013) . “A Lifecycle Model of Memes in Advertising”. Proceedings of the Western Decision Sciences Conference in Long Beach, 2013年3月，加州
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诺埃尔·默里(2011). Proceedings of the International Management Development Association, 7月3日至7日，波兰波兹南. Eds. Erdener Kaynak和Talha Harcar. 《威尼斯人app》 Economic Globalization in Post Doi Moi Vietnam: A Textual Analysis of Two Films.” p499-506.
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穆雷, Noel (2009) "A Metaphorical Analysis of CNN Media Discourse Relating to China/USA Trade,发表在《澳门威尼斯人app下载》上, 卷2, 1号, p 1-9.